Items where Author is "Koay, KY"

Article

Koay, KY ORCID: https://orcid.org/0000-0002-6268-161X, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Lom, HS ORCID: https://orcid.org/0000-0002-3840-0574 and Leung, WKS (2024) Perceived risk and second-hand clothing consumption: a moderated-moderation model. Journal of Fashion Marketing and Management, 28 (2). pp. 240-253. ISSN 1361-2026

Koay, KY, Teoh, JY and Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134 (2023) Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA. First Monday, 28 (5). ISSN 1396-0466

Koay, KY, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Soh, PCH and Teoh, CW (2022) Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2). pp. 224-243. ISSN 0955-534X