Items where Author is "Han, Dai-In"

Article

tom Dieck, M Claudia ORCID: https://orcid.org/0000-0002-8765-8969, Han, Dai-In and Rauschnabel, Philipp (2024) Augmented Reality marketing in hospitality and tourism: a guide for researchers and managers. International Journal of Contemporary Hospitality Management, 36 (13). pp. 97-117. ISSN 0959-6119

Cranmer, Eleanor, Han, Dai-In, van Gisbergen, Marnix and Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641 (2020) esports Matrix: Structuring the esports Research Agenda. Computers in Human Behavior, 117. p. 106671. ISSN 0747-5632

Thesis

Han, Dai-In (2016) The development of a quality function deployment (QFD) model for the implementation of a mobile augmented reality (AR) tourism application in the context of urban heritage tourism. Doctoral thesis (PhD), Manchester Metropolitan University.