Items where Author is "Han, Dai-In"

Article
tom Dieck, M Claudia ORCID: https://orcid.org/0000-0002-8765-8969, Han, Dai-In and Rauschnabel, Philipp
(2024)
Augmented Reality marketing in hospitality and tourism: a guide for researchers and managers.
International Journal of Contemporary Hospitality Management, 36 (13).
pp. 97-117.
ISSN 0959-6119
Cranmer, Eleanor, Han, Dai-In, van Gisbergen, Marnix and Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641
(2020)
esports Matrix: Structuring the esports Research Agenda.
Computers in Human Behavior, 117.
p. 106671.
ISSN 0747-5632
Thesis
Han, Dai-In (2016) The development of a quality function deployment (QFD) model for the implementation of a mobile augmented reality (AR) tourism application in the context of urban heritage tourism. Doctoral thesis (PhD), Manchester Metropolitan University.