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    Items where Author is "Grime, Ian"

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    Article

    Grime, Ian, Diamantopoulos, Adamantios and Smith, Gareth (2002) Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions. European Journal of Marketing, 36 (11-12). pp. 1415-1438. ISSN 0309-0566

    Book Section

    Hines, Tony, Cheng, Ranis and Grime, Ian (2007) Fashion retailer desired and perceived identity. In: Fashion marketing: contemporary issues. Elsevier. ISBN 0750668970

    This list was generated on Sat Jun 22 06:23:04 2024 BST.