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Cheng, R, Hines, T and Grime, I (2008) Desired and perceived identities of fashion retailers. European Journal of Marketing, 42 (5-6). pp. 682-701. ISSN 0309-0566

Diamantopoulos, A, Smith, G and Grime, IS (2005) The impact of brand extensions on brand personality: experimental evidence. European Journal of Marketing, 39 (1-2). pp. 129-149. ISSN 0309-0566

Grime, Ian, Diamantopoulos, Adamantios and Smith, Gareth (2002) Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions. European Journal of Marketing, 36 (11-12). pp. 1415-1438. ISSN 0309-0566