Items where Author is "Dennehy, Denis"
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Article
Keegan, Brendan James, Dennehy, Denis and Naude, Peter 
ORCID: https://orcid.org/0000-0002-4019-0393
(2024)
Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective.
Information Systems Frontiers: a journal of research and innovation, 26 (3).
pp. 1025-1039.
ISSN 1387-3326