Items where Author is "Cheung, ML"

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Attia, S ORCID: https://orcid.org/0000-0001-8475-4093 (2024) Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours. Journal of Strategic Marketing, 32 (8). pp. 1444-1459. ISSN 0965-254X

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Chang, MK, Shi, S and Tse, SY (2024) Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours. Psychology and Marketing. ISSN 0742-6046

Koay, KY ORCID: https://orcid.org/0000-0002-6268-161X, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Lom, HS ORCID: https://orcid.org/0000-0002-3840-0574 and Leung, WKS (2024) Perceived risk and second-hand clothing consumption: a moderated-moderation model. Journal of Fashion Marketing and Management, 28 (2). pp. 240-253. ISSN 1361-2026

Koay, KY, Teoh, JY and Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134 (2023) Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA. First Monday, 28 (5). ISSN 1396-0466

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Cheah, JH ORCID: https://orcid.org/0000-0001-8440-9564 and Ting, H ORCID: https://orcid.org/0000-0002-1389-976X (2022) Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing, 28 (2). pp. 152-170. ISSN 1356-7667

Koay, KY, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Soh, PCH and Teoh, CW (2022) Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2). pp. 224-243. ISSN 0955-534X

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Salehhuddin Sharipudin, MN ORCID: https://orcid.org/0000-0002-9013-4074 (2021) The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61. ISSN 0969-6989

Yang, MX ORCID: https://orcid.org/0000-0001-8231-7834, Tang, X, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134 and Zhang, Y ORCID: https://orcid.org/0000-0001-9108-3590 (2021) An institutional perspective on consumers' environmental awareness and pro-environmental behavioral intention: Evidence from 39 countries. Business Strategy and the Environment, 30 (1). pp. 566-575. ISSN 0964-4733

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, G ORCID: https://orcid.org/0000-0003-3533-2550 and Rosenberger, PJ (2020) The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3). pp. 695-720. ISSN 1355-5855