Items where Author is "Chang, MK"
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Article
Cheung, ML 
ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Chang, MK, Shi, S and Tse, SY
(2025)
Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours.
Psychology and Marketing, 42 (2).
pp. 444-469.
ISSN 0742-6046