Items where Author is "Bason, Tom"
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Number of items: 2.
Article
Bason, Tom and Grix, J (2018) Planning to fail? Leveraging the Olympic bid. Marketing Intelligence and Planning, 36 (1). pp. 138-151. ISSN 1355-2538
Thesis
Bason, Tom (2019) Every loser wins? Leveraging an Olympic bid. Doctoral thesis (PhD), Manchester Metropolitan University.