Items where Author is "Babin, Barry J"
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Rauschnabel, Philipp A, Babin, Barry J, tom Dieck, M. Claudia 
ORCID: https://orcid.org/0000-0002-8765-8969, Krey, Nina and Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641
(2022)
What is Augmented Reality Marketing? Its definition, complexity, and future.
Journal of Business Research, 142.
pp. 1140-1150.
ISSN 0148-2963