Items where Author is "Aw, Eugene Cheng-Xi"

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Chang, Ludwig Man Kit, Aw, Eugene Cheng-Xi and Wong, Randy Y M (2024) Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Aw, Eugene Cheng-Xi and Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X (2022) “I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66. ISSN 0969-6989