Items where Author is "Aw, Eugene Cheng-Xi"
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Cheung, Man Lai 
ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Aw, Eugene Cheng-Xi and Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X
(2022)
“I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs).
Journal of Retailing and Consumer Services, 66.
ISSN 0969-6989