Items where Author is "Attia, S"
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Cheung, ML 
ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Attia, S ORCID: https://orcid.org/0000-0001-8475-4093
(2024)
Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours.
Journal of Strategic Marketing, 32 (8).
pp. 1444-1459.
ISSN 0965-254X