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    Bai, Bingqian, Vignali, Gianpaolo ORCID logoORCID: https://orcid.org/0000-0002-4408-1282, Ryding, Daniella ORCID logoORCID: https://orcid.org/0000-0003-0747-9045 and Vazquez, Delia (2025) Exploring the Impact of Para-Social Interaction. In: Contemporary Issues in Social Media Marketing. Routledge, London, pp. 152-170. ISBN 9781003412656

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