Browse by Author

Article

Duarte, Paulo, Silva, Susana C and Elmashhara, Maher Georges ORCID: https://orcid.org/0000-0002-1576-560X (2025) All bark and no bite: Drivers of virtual clothes purchase in the metaverse. Journal of Fashion Marketing and Management. ISSN 1361-2026 (In Press)

De Cicco, Roberta, Elmashhara, Maher Georges ORCID: https://orcid.org/0000-0002-1576-560X, Silva, Susana and Hammerschmidt, Maik (2025) The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation. European Journal of Marketing, 59 (13). pp. 55-84. ISSN 0309-0566

Elmashhara, Maher Georges ORCID: https://orcid.org/0000-0002-1576-560X and Soares, Ana Maria (2024) Leveraging consumer chronic time pressure and time management to improve retail venue outcomes. Journal of Place Management and Development, 17 (4). pp. 484-501. ISSN 1753-8335

Elmashhara, Maher Georges ORCID: https://orcid.org/0000-0002-1576-560X, Blazquez, Marta and Julião, Jorge (2024) Stylish Virtual Tour: Exploring Fashion's Influence on Attitude and Satisfaction in VR Tourism. International Journal of Contemporary Hospitality Management, 36 (11). pp. 3774-3793. ISSN 0959-6119