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Roohanifar, Mohammad 
ORCID: https://orcid.org/0000-0002-3670-8890, Kuivalainen, Olli ORCID: https://orcid.org/0000-0002-5291-2592 and Pereira, Vijay ORCID: https://orcid.org/0000-0001-6755-0793
(2025)
Exploring and investigating the international marketing communication strategies of British digital SMEs: a signalling theory perspective.
International Marketing Review.
ISSN 0265-1335