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Tupikovskaja-Omovie, Zofija ORCID: https://orcid.org/0000-0003-3180-3458, Tyler, David J, Chandrasekara, Sam ORCID: https://orcid.org/0000-0003-4633-1684 and Hayes, Steve (2014) Segmenting the UK Mobile Fashion Consumer. In: 2014 International Conference on Mobile Business, 04 June 2014 - 05 June 2014, London, England.

Tupikovskaja-Omovie, Z, Tyler, D, Chandrasekara, S and Hayes, S (2014) The role of mobile technologies on seamless shopping experience in apparel m-retail: A case study of Topshop. In: The 7th MMU Postgraduate Research Conference 2014 ‘Making an Impact with Research’, 04 November 2014, Manchester, UK.