Items where Author is "Tupikovskaja-Omovie, Zofija"
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Article
Tupikovskaja-Omovie, Zofija and Tyler, David ORCID: https://orcid.org/0000-0001-9736-4000
(2020)
Clustering consumers' shopping journeys: eye tracking fashion m-retail.
Journal of Fashion Marketing and Management: An International Journal, 24 (3).
pp. 381-398.
ISSN 1361-2026
Conference or Workshop Item
Tupikovskaja-Omovie, Zofija ORCID: https://orcid.org/0000-0003-3180-3458, Tyler, David J, Chandrasekara, Sam
ORCID: https://orcid.org/0000-0003-4633-1684 and Hayes, Steve
(2014)
Segmenting the UK Mobile Fashion Consumer.
In: 2014 International Conference on Mobile Business, 04 June 2014 - 05 June 2014, London, England.
Thesis
Tupikovskaja-Omovie, Zofija (2016) Consumer perceived benefits and value in apparel m-retail. Doctoral thesis (PhD), Manchester Metropolitan University.