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Rahman, Osmud, Fung, Benjamin CM and Chen, Zhimin ORCID: https://orcid.org/0000-0001-8086-4201 (2020) Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness. Sustainability, 12 (9). p. 3818.

Rahmana, Osmud, Chen, Zhimin ORCID: https://orcid.org/0000-0001-8086-4201, Fung, Benjamin CM and Kharbd, Devender (2020) Cross-National Study of Young Female Consumer Behaviour, Innovativeness and Apparel Evaluation: China and India. Journal of the Textile Institute, 111 (3). pp. 334-344. ISSN 0040-5000

Rahman, Osmud, Kharb, Devender and Chen, Zhimin ORCID: https://orcid.org/0000-0001-8086-4201 (2018) A Study of Emerging Consumer Markets through Fashion Selection and Consumption. In: The NIFT International Conference ‘Rediscovering Culture: Transforming Fashion’, 31 January 2018 - 02 February 2018, National Institute of Fashion Technology, New Delhi, India. (Unpublished)

Rahman, O, Fung, BCM, Chen, Zhimin, Chang, W and Gao, X (2018) A Study of Apparel Consumer Behaviour in China and Taiwan. International Journal of Fashion Design, Technology and Education, 11 (1). pp. 22-33. ISSN 1754-3266

Rahman, O, Fung, BCM, Chen, Zhimin and Gao, X (2017) A Cross-National Study of Apparel Consumers’ Preferences and the Role of Product Evaluative Cues. Asia Pacific Journal of Marketing and Logistics, 29 (4). pp. 796-812. ISSN 1355-5855

Rahman, O, Chen, Z and Gao, X (2016) A Cross-National Study of Apparel Consumer Behaviour and Consumption between Canada and China. In: 4th International Conference on Contemporary Marketing Issues (ICCMI) 2016, 22 June 2016 - 24 June 2016, Heraklion Greece.