Items where Author is "Fung, BCM"
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Article
Rahman, O, Fung, BCM, Chen, Zhimin, Chang, W and Gao, X (2018) A Study of Apparel Consumer Behaviour in China and Taiwan. International Journal of Fashion Design, Technology and Education, 11 (1). pp. 22-33. ISSN 1754-3266
Rahman, O, Fung, BCM, Chen, Zhimin and Gao, X (2017) A Cross-National Study of Apparel Consumers’ Preferences and the Role of Product Evaluative Cues. Asia Pacific Journal of Marketing and Logistics, 29 (4). pp. 796-812. ISSN 1355-5855