Coles, Susan and Rowley, Jennifer (1995) Revisiting decision trees. Management Decision, 33 (8). pp. 46-50. ISSN 1758-6070
File not available for download.Abstract
Explores, using appropriate examples, the ways in which decision trees can be used by the manager to assist in the longitudinal decision-making process. Since the mathematical concepts associated with decision trees are complex, managers can be reluctant to attempt to use decision tree models. A recognition that such models can be simply developed in a spreadsheet environment, and can then be used for sensitivity analysis using different decision criteria, demonstrates that decision trees can offer valuable insights into the structure of a strategic decision problem.
Impact and Reach
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