Community pharmacies as good neighbours? A comparative study of Germany and the UK

Pioch, Elke and Schmidt, Ruth A. (2004) Community pharmacies as good neighbours? A comparative study of Germany and the UK. International journal of retail & distribution management, 32 (11). pp. 532-544. ISSN 0959-0552

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Abstract

Located as intermediaries between patients/customers and national health systems, community pharmacies have to negotiate increasing government demands for free advice, pressure on their earnings and an increasingly deregulated market. A comparative assessment of the German and UK markets highlights the tensions pharmacists face as healthcare providers and retailers, assessing the ways in which each group copes with growing competitive challenges. Based on a grounded theory study of community pharmacies in Berlin/Brandenburg and the Greater Manchester area the role of pharmacies within their local neighbourhoods is discussed and the potential for the transfer of marketing intelligence between the two countries evaluated.

Item Type:	Article
Peer-reviewed:	No
Date Deposited:	12 Nov 2009 11:18
Publisher:	Emerald Group Publishing Ltd.
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/86036
DOI:	https://doi.org/10.1108/09590550410564764
ISSN	0959-0552

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