Public relations cases: international perspectives

Moss, Danny A., Powell, Melanie and DeSanto, Barbara (2010) Public relations cases: international perspectives. Routledge. ISBN 0415773377

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Abstract

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies.