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    How important is retail in the marketing of towns and cities? Public sector perspectives

    Warnaby, Gary, Bennison, David J., Davies, Barry J. and Hughes, Howard L. (2003) How important is retail in the marketing of towns and cities? Public sector perspectives. European Retail Digest (38). pp. 24-27. ISSN 1352-9633

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    Abstract

    Deals with a study which investigated the perceptions of the role of retailing in city marketing by various public sector place marketing actors in Great Britain. Responsibility of marketing actors; Business or marketing planning process; Promotion of the city.

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