W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME.

Ashford, Ruth and Towers, Neil (2001) W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME. In: Public relations cases and readings: international perpectives. Routledge. ISBN 9780415234269

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Item Type:	Book Section
Peer-reviewed:	No
Date Deposited:	21 Oct 2009 13:30
Publisher:	Routledge
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/84638

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