The supply chain management of production planning and sustainable customer relationships

Towers, Neil and Ashford, Ruth (2001) The supply chain management of production planning and sustainable customer relationships. Management research news, 24 (12). pp. 1-6. ISSN 0140-9174

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Abstract

Cites considerations to be borne in mind when reviewing a supply chain. Compares a number of models which consider customer relationships from the perspective of the supply chain. Suggests that the internal short-term production planning controls underpin the relationship with the customer and that a sound relationship between production and sales is crucial.