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    Destination choice and MMU Cheshire students

    Curtis, Susan (2008) Destination choice and MMU Cheshire students. Learning and Teaching in Action, 7 (2). ISSN 1477-1241

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    Abstract

    This article describes research that was undertaken at the start of this academic year. The objective of this research was to investigate the image first year students had of MMU Cheshire during their first few weeks in the Faculty, the reasons why they had chosen MMU Cheshire, influences on their decision, information sources used in the decision and their evaluation of MMU Cheshire as a destination. This work formed part of a larger study which investigated factors that influenced the destination choice of students who lived locally.

    Item Type: Article
    Peer-reviewed: No
    Date Deposited: 15 Oct 2009 15:17
    Publisher: Manchester Metropolitan University, Centre for Excellence in Learning and Teaching (CELT)
    Additional Information: Full-text of this article is available at http://www.celt.mmu.ac.uk/ltia/issue16/curtis.php
    Divisions: Faculties > MMU Cheshire (Legacy)
    URI: https://e-space.mmu.ac.uk/id/eprint/84307
    ISSN 1477-1241

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