Factors Impacting a UK Based Software Business on International Expansion

Shrief, M, Edghiem, F ORCID: https://orcid.org/0000-0001-9755-7435 and Lea, B (2023) Factors Impacting a UK Based Software Business on International Expansion. In: ICACTCE'23 — The International Conference on Advances in Communication Technology and Computer Engineering, 24 February 2023 - 25 February 2023, Bolton, United Kingdom.

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Official URL: http://dx.doi.org/10.1007/978-3-031-37164-6_48

Abstract

This paper empirically examines the factors influencing a UK-based software businesses’ expansion into the EU through a case study of Deontics, a UK-based software company. By conducting eight structured interviews with the company's top management team and analysing their responses using thematic analysis. The study identifies common challenges, including finance, marketing strategy, and leadership. Additionally, the study highlights the unique challenges posed by Brexit and COVID-19 pandemic, covering the gap in the body of literature regarding the expansion journey of UK-based software businesses, and evaluates how Deontics navigated these obstacles during their international expansion journey.

Item Type:	Conference or Workshop Item (Paper)
Published Proceedings:	Proceedings of ICACTCE'23 — The International Conference on Advances in Communication Technology and Computer Engineering
Peer-reviewed:	Yes
Date Deposited:	29 Oct 2024 08:44
Publisher:	Springer
Additional Information:	This version of the conference paper has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use (https://www.springernature.com/gp/open-science/policies/accepted-manuscript-terms), but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: http://dx.doi.org/10.1007/978-3-031-37164-6_48
Divisions:	Faculties > Arts and Humanities
URI:	https://e-space.mmu.ac.uk/id/eprint/636679
DOI:	https://doi.org/10.1007/978-3-031-37164-6_48
ISSN	2367-3370
e-ISSN	2367-3389

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