Memorable digital-free tourism experiences: antecedents and outcomes

Sthapit, Erose ORCID: https://orcid.org/0000-0002-1650-3900, Ji, Chunli, Yang, Ping and Woosnam, Kyle (2024) Memorable digital-free tourism experiences: antecedents and outcomes. Journal of Vacation Marketing. ISSN 1356-7667

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Abstract

This study examines the role of escapism, experience co-creation, existential authenticity, and experiential satisfaction as antecedents of memorable digital-free tourism experiences. It then examines the relationship between memorable digital-free tourism experiences and hedonic well-being, eudaimonic well-being and place attachment. Survey data were gathered, via WeChat, from 389 Chinese tourists who had engaged in a digital-free meditation retreat in China between August 2022 and July 2023. Empirical results reveal that levels of escapism and experiential satisfaction positively explain memorable digital-free tourism experiences. Further, more memorable digital-free tourism experiences are associated with greater hedonic well-being, eudaimonic well-being and place attachment.