Lifely Wellness Ltd: Micro Business Operations Strategy and Supplier Management

Lim, Stanley, Kalra, Jas ORCID: https://orcid.org/0000-0002-3845-7896 and Vainas, Anastasia (2024) Lifely Wellness Ltd: Micro Business Operations Strategy and Supplier Management. [Teaching Resource]

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Abstract

On April 24, 2019, the founder and owner of Lifely Wellness Ltd. in the village of La Jolla, near San Diego, California, received a call from a customer who wanted to purchase some Jordan’s Oil, Lifely Wellness Ltd.’s best-selling product. Jordan’s Oil was an activated hemp-based cannabidiol tincture named after the founder’s son. However, the shop could not supply the product immediately to the customer because the delivery from its supplier was late—again. The founder had been investigating possible alternative sources of supply and wondered whether this was the right time to act. After sourcing two new suppliers, she faced a pressing business operations dilemma. Should she continue working with her current supplier, which controlled a significant part of the supply chain? Or should she develop a new relationship with one or two smaller suppliers? The founder knew that this decision could determine the future and survival of her operation; therefore, she needed to take an in-depth look at her business options, from a strategic perspective.