Vital and Viable Coleshill

Millington, Steve ORCID: https://orcid.org/0000-0001-5143-3074 and Stephenson, Ben (2023) Vital and Viable Coleshill. Project Report. Institute of Place Management.

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Abstract

At the invitation of North Warwickshire Borough Council, we prepared this report following a workshop the IPM led in July 2023 for local stakeholders in Coleshill. It is worth noting this work follows a programme of activity provided by the IPM which brought together agencies responsible for management, development, and marketing of towns across Warwickshire. This aimed to identify the key factors that will dictate the future of the county’s towns and high streets and assess what stakeholders and partnerships need to focus on to survive and thrive over the next 15 years. Stakeholders in Coleshill can access all the materials from this project on The Warwickshire Future Places Routemap landing page. The guidance underpinning this programme was developed through the IPM’s academic investigation over many years, in consultation with key national stakeholders, policy professionals, practitioners, and importantly through partnership working with several places across the UK. We have translated this body of knowledge into two frameworks, the 4Rs (Reposition, Reinvent, Rebrand, Restructure) and the 25 Priority Interventions. Consequently, this report for Coleshill applies these frameworks to identify specific recommendations.