Design communicating space tech innovation

Adler, Janett (2023) Design communicating space tech innovation. Doctoral thesis (PhD), Manchester Metropolitan University.

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Abstract

This thesis explores the value of visual design in the UK space technology sector. It develops a bespoke design thinking model that supports the communication of innovation in satellite and space technology organisations. Its primary research question considers ‘How can design thinking communicate the values of space tech organisations in order to foster an innovation culture?’ Through a hybrid of case study and grounded theory methodologies, design practice and theory combine to clarify, produce and advocate solutions that increase collaboration between design and the space technology industry. Case studies of practice-based collaborations with industry partners explore the use of a bespoke design thinking model that facilitates brand creation and development including the generation of lo-and hi-fi visual prototypes. With divergent and convergent aspects, the design thinking model is structured around five key stages: 1. knowing, 2. pace, 3. crescendo, 4. reflect, and 5. recover. The model provides a holistic approach where individual elements can overlay and intertwine, generating a complex structure, unique to the organisation it is applied to. The five industry partners in the North West of England specialise in Intelligent Transport, Asteroid Mining, Space Engineering, Remote Sensing and Space Settlement. Case studies draw upon expert interviews to demonstrate and verify improved brand image reflecting the innovation culture of these organisations. These improvements led to new business models, new markets reached, improved stakeholder engagement, and establishment of impactful visual design. Findings indicate that the bespoke design thinking model positively transformed the organisations’ identities and enhanced the communication of innovation culture in the satellite and space technology sector. The research provides recommendations on the use of the bespoke design thinking model in design practice.