Networked remembrance in the time of Insta-Memories

Serafinelli, Elisa ORCID: https://orcid.org/0000-0001-7283-9241 (2020) Networked remembrance in the time of Insta-Memories. Social Media + Society, 6 (3). ISSN 2056-3051

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Abstract

Since its invention, photography has always maintained a close relationship with the concept of preserving memory of the past and stopping the passage of time. In the digital age, this function is influenced by the arrival of the internet, social media platforms, and smart phones. Considering recent technological developments, this article explores the practice of photosharing on Instagram and how this popular platform is changing the way people think about and practice visual remembering. To do so, this article explores these issues qualitatively, using netnography, computer-mediated interviews, online participant observation, and visual content analysis. Findings show that digital photography does not walk away from its traditional function of maintaining memories of the past—instead new and creative practices have developed. In allowing users to share visual narratives, Instagram has led to the creation of “networked archives” of both personal and collective memories.