Sthapit, Erose ORCID: https://orcid.org/0000-0002-1650-3900, Bjork, Peter and Rasoolimanesh, S. Mostafa (2024) Toward a better understanding of memorable souvenir shopping experiences. International Journal of Hospitality and Tourism Administration, 25 (1). pp. 59-91. ISSN 1525-6480
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Abstract
This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and revisit intention. Data were collected from 304 tourists who had taken a vacation in the preceding year and bought souvenirs during their trip. The results showed that experience co-creation, involvement and shopping satisfaction had positive effects on the memorability of souvenir shopping experiences. Relationships between memorable souvenir shopping experiences and nostalgia, destination attachment and revisit intention were also supported.
Impact and Reach
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