The Marketing Value of Social Media Tools to Business Level Strategy

Alghamdi, Faten, Papagiannis, Fragkoulis and Michaelides, Zenon (2017) The Marketing Value of Social Media Tools to Business Level Strategy. Journal of Media Critiques, 3 (11). pp. 97-108. ISSN 2056-9785

Preview

Accepted Version Available under License In Copyright. Download (219kB) | Preview

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	26 Feb 2020 08:59
Publisher:	University of Lincoln, School of Film and Media and Changer Agency
Additional Information:	This is an Author Accepted Manuscript published Journal of Media Critiques by University of Lincoln.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/625228
DOI:	https://doi.org/10.17349/jmc117308
ISSN	2056-9785
e-ISSN	2056-9793

Impact and Reach

Statistics

DownloadsShow export options

Export as XMLJSONCSV

Activity Overview

6 month trend

435Downloads

6 month trend

210Hits

Additional statistics for this dataset are available via IRStats2.

Altmetric

Repository staff only

Edit record