A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector

Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Smorthit, Lee (2020) A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector. In: The SAGE Handbook of Marketing Ethics. Sage. ISBN 9781529709292

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Item Type:	Book Section
Peer-reviewed:	Yes
Date Deposited:	06 Jul 2020 10:38
Publisher:	Sage
Divisions:	Faculties > Business and Law
Subject terms:	Digital Marketing, Social Media Marketing, Charity, Metrics, Ethics
Chapter number:	35
URI:	https://e-space.mmu.ac.uk/id/eprint/624711

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