e-space
Manchester Metropolitan University's Research Repository

    Event-Related Attributes Affecting Donation Intention of Special Event Attendees: A Case Study Event-Related Attributes Affecting Donation

    Inoue, Yuhei ORCID logoORCID: https://orcid.org/0000-0002-1983-6217 (2015) Event-Related Attributes Affecting Donation Intention of Special Event Attendees: A Case Study Event-Related Attributes Affecting Donation. Nonprofit Management and Leadership, 26 (3). pp. 349-366. ISSN 1048-6682

    [img]
    Preview
    Accepted Version
    Available under License In Copyright.

    Download (473kB) | Preview

    Abstract

    © 2016 Wiley Periodicals, Inc. The practice of increasing donations through special events has significant financial implications for charitable organizations. However, little is known about how such events can be organized to increase individuals' donation intention beyond their event attendance. In this case study, a post-event survey was conducted with attendees of a professional golf tournament operating as a special event to identify event-related attributes that affected their intention to donate to the cause supported by the event. The results indicate that attendees' donation intention was positively associated with their event satisfaction, perceived contributions of the event to the cause, and sense of camaraderie at the event. Furthermore, the effects of event satisfaction and camaraderie were stronger for attendees whose primary motivation for attending the event was unrelated to cause support. These results support hypotheses drawn from social exchange theory and provide implications for charitable organizations engaging in special events.

    Impact and Reach

    Statistics

    Activity Overview
    6 month trend
    703Downloads
    6 month trend
    233Hits

    Additional statistics for this dataset are available via IRStats2.

    Altmetric

    Repository staff only

    Edit record Edit record