A thematic analysis exploring body image and the use of social media amongst young women

Ahmed, Haiqa (2019) A thematic analysis exploring body image and the use of social media amongst young women. Manchester Metropolitan University. (Unpublished)

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Abstract

Frequent exposure to social media leads to individuals having negative perceptions about their bodies. There has been limited qualitative literature observing body image with social media. Thus, this study aimed to explore how young women perceived their bodies in relation to the use of social media. Previous literature on these phenomena have been observed using quantitative methodologies. Six women between the ages 18-25 years were recruited through opportunity sampling. Semi-structured interviews were devised and performed to create numerous rich and detailed individual accounts of different perspectives and experiences. The interview was subjected to Braun and Clarke (2006) thematic analysis and four themes were elicited: digital altered images, third person perspective of self-image, positive effects of social media and Kardashian influence. These findings suggested that social media does have an adverse effect on young women’s body image and plays a major role in the lives of young women. Limitations of these findings and suggestions for future research are discussed in full.