High Street UK 2020 Interim Project Report: Identifying factors that influence vitality and viability

Millington, SD, Parker, C, Ntounis, N and Quin, S (2014) High Street UK 2020 Interim Project Report: Identifying factors that influence vitality and viability. Institute of Place Management.

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Abstract

The purpose of this document is to report the progress of the High Street UK2020 (HSUK2020) project. Started in January 2014, HSUK2020 aims to bring evidence to 10 UK High Streets, to improve local decision making that will improve vitality and viability. The 10 partner locations are Alsager, Altrincham, Ballymena, Barnsley, Bristol (St George), Congleton, Holmfirth, Market Rasen, Morley and Wrexham. The report outlines the background to the project, the methods we have employed, the results we have found and a brief overview of how some of our partner towns are using these findings. By undertaking a systematic review of the literature and, through adopting a more ‘engaged’ model of scholarship, the project has identified 201 factors that influence the performance of the UK High Street. This has enabled us to classify the top 25 priorities for action our partner towns should focus on.