The Slow Food Movement and sustainable tourism development: a case study of Mold, Wales

Jung, TH, Ineson, EM and Miller, A (2014) The Slow Food Movement and sustainable tourism development: a case study of Mold, Wales. International Journal of Culture, Tourism and Hospitality Research, 8. ISSN 1750-6182

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Abstract

Purpose – This paper aims to discuss stakeholders’ understanding of sustainable tourism development and their experiences regarding the contribution of these movements to sustainable tourism development. The contribution of the Slow Food and Cittaslow Movements to the success of a tourism destination is evaluated by determining local stakeholders’ perceptions of the meaning of these terms and views on their benefits. Design/methodology/approach – A case study approach used semi-structured interviews to collect data from 11 purposively sampled local stakeholders. The interview questions spanned knowledge, membership and perceived benefits of the Slow Food and Cittaslow Movements and the contribution of these Movements to sustainable tourism development. The data were analysed using framework analysis. Findings – Varying levels of familiarity with the Slow Food and Cittaslow Movements were evident. Clear economic and personal benefits from membership were acknowledged. It was confirmed that the Slow Food and Cittaslow Movements have contributed to sustainable tourism development and that public–private partnership is key to its success. Research limitations/implications – The specific research context and limited purposive sample suggest great caution in any generalisation of the results. Practical implications – Close and continued involvement of stakeholders plus membership of the Slow Food and Cittaslow Movements can contribute strongly to promoting sustainable tourism development in rural areas. Social implications – It is recognised that the Slow Food and Cittaslow Movements make a substantial contribution to local economies and add value to sustainable practices. Originality/value – Involving local stakeholders in public–private partnerships can contribute to the success of rural tourism destinations when the Slow Food and Cittaslow Movements are considered as alternative approaches to sustainable tourism development.