Influence of festival attribute qualities on Slow Food tourists’ experience, satisfaction level and revisit intention

Jung, TH, Ineson, E, Kim, M and Yap, M (2015) Influence of festival attribute qualities on Slow Food tourists’ experience, satisfaction level and revisit intention. Journal of Vacation Marketing, 21. ISSN 1356-7667

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Abstract

The purpose of this study is to examine the impact of Slow Food festival attributes on visitors’ overall experience, their satisfaction level and revisit intention. A total of 209 useable questionnaires were collected from visitors at Mold Slow Food Festival and Exploratory Factor Analysis was conducted using AMOS 19.0. A theoretical model representing the relationships among festival attribute qualities, experience quality, satisfaction level and revisit intention is examined using path analysis. With the addition of new paths from programmes to satisfaction and food and other amenities to satisfaction, a revised theoretical model emerged. It indicated that all three festival attribute qualities (programmes, food and other amenities and entertainment) have direct impacts on the visitors’ overall experience and satisfaction; however only the quality of food and other amenities contributed directly to revisit intention of the Slow Food festival.