A Theoretical Model of Mobile Augmented Reality Acceptance in Urban Heritage Tourism

tom Dieck, MC and Jung, TH (2018) A Theoretical Model of Mobile Augmented Reality Acceptance in Urban Heritage Tourism. Current Issues in Tourism, 21 (2). pp. 154-174. ISSN 1368-3500

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Official URL: https://doi.org/10.1080/13683500.2015.1070801

Abstract

Latest mobile technologies have revolutionised the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance the user experience however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on secondary literature; however missed the opportunity to integrate context specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	02 Mar 2016 11:27
Publisher:	Taylor & Francis (Routledge)
Additional Information:	This is an Author Final Copy of a paper accepted for publication in Current Issues in Tourism, published by and copyright Routledge Taylor & Francis.
Divisions:	Faculties > Business and Law
Subject terms:	Augmented Reality, Dublin AR, Technology Acceptance Model, Urban Heritage Tourism, Social Sciences, Hospitality, Leisure, Sport & Tourism, Social Sciences - Other Topics, augmented reality, technology acceptance model, Dublin AR, urban heritage tourism, TECHNOLOGY ACCEPTANCE, USER ACCEPTANCE, CONSUMER ACCEPTANCE, GENDER-DIFFERENCES, INTERNET USE, INTENTION, ADOPTION, DESTINATION, EXTENSION, QUALITY, 1503 Business and Management, 1505 Marketing, 1506 Tourism, Sport, Leisure & Tourism
URI:	https://e-space.mmu.ac.uk/id/eprint/600465
DOI:	https://doi.org/10.1080/13683500.2015.1070801
ISSN	1368-3500
e-ISSN	1747-7603

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