Constantinou, Georgina (2015) Exploring the influence of emotional expression and the three-step sequence on gaze cueing and object desirability. Leeds Trinity University. (Unpublished)
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Abstract
It is suggested that a sequence of gaze shifts, called the three-step sequence, can influence affective evaluation of objects. Angry target faces have been found to enhance shifts of attention and happy have been found to increase likeability of objects, it was expected emotion would interact with sequence accordingly. A computer-based object-recognition task was completed by twenty-seven undergraduate students. A 22ms difference in RT was found between the two gaze conditions, with three-step being significantly faster. No significant interaction was found between emotion and gaze sequence, however an interesting interaction has been found between the gender of the model presenting the gaze shifts and whether or not the sequence shows any effect. In conclusion, findings suggest that the three-step sequence's influence on object desirability is a result of efficient gaze-cueing however further research is warranted due to this effect only being present when observing a male target face.
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