SPECS -- strategic planning for e-commerce systems towards an e-customer focus

Hackney, Ray A. and Burn, Janice M. (2001) SPECS -- strategic planning for e-commerce systems towards an e-customer focus. International journal of e-business strategy management, 2 (4). pp. 281-291. ISSN 1467-0305

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Abstract

The main objectives for this paper, based upon both theoretical constructs and empirical evidence, is to make observations for analysing strategic planning for e-commerce systems (SPECS). These notions have been developed from previous research which considered the nature of SPECS and its contribution to business transformation generally. The opportunity is now taken to map the main characteristics currently found in SPECS business models onto a classification framework. The aim of the current research is to also assess the growth and extent of SPECS in an empirical context (SME's). The value of this approach, therefore, is to identify the 'evolutionary' aspects of e-commerce systems which are strategically managed to enable a more customer focussed relationship. It is argued that this provides the recognition of the critical importance of the stages which organisations need to progress to formulate and implement successful e-business strategies.