How important is retail in the marketing of towns and cities? Public sector perspectives

Warnaby, Gary, Bennison, David J., Davies, Barry J. and Hughes, Howard L. (2003) How important is retail in the marketing of towns and cities? Public sector perspectives. European Retail Digest (38). pp. 24-27. ISSN 1352-9633

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Abstract

Deals with a study which investigated the perceptions of the role of retailing in city marketing by various public sector place marketing actors in Great Britain. Responsibility of marketing actors; Business or marketing planning process; Promotion of the city.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	23 Oct 2009 14:48
Publisher:	Oxford Institute of Retail Management
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published in European Retail Digest, published by and copyright Oxford Institute of Retail Management.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/84804
ISSN	1352-9633

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