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Destination choice and MMU Cheshire students

Curtis, Susan (2008) Destination choice and MMU Cheshire students. ISSN 1477-1241

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Abstract

This article describes research that was undertaken at the start of this academic year. The objective of this research was to investigate the image first year students had of MMU Cheshire during their first few weeks in the Faculty, the reasons why they had chosen MMU Cheshire, influences on their decision, information sources used in the decision and their evaluation of MMU Cheshire as a destination. This work formed part of a larger study which investigated factors that influenced the destination choice of students who lived locally.

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