Leveraging consumer chronic time pressure and time management to improve retail venue outcomes

Elmashhara, Maher Georges ORCID: https://orcid.org/0000-0002-1576-560X and Soares, Ana Maria (2024) Leveraging consumer chronic time pressure and time management to improve retail venue outcomes. Journal of Place Management and Development. ISSN 1753-8335 (In Press)

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Abstract

Consumer choices are influenced by available resources, and time is increasingly recognised as a valuable and scarce resource. This study aims to (1) assess the effect of chronic time pressure (CTP) on the desire to stay in retail venues (DTS), considering the mediating role of utilitarian and hedonic shopping motivations and the moderating role of time management (TM); and (2) examine the role of DTS in enhancing the shopping outcomes of satisfaction, patronage intentions, and positive Word-of-Mouth (WOM). Two survey-based studies were conducted, employing Structural Equation Modeling (SEM) and Hayes’ PROCESS Model No. 1 to test the proposed model. The findings indicate that CTP does not have a direct impact on shopping utilitarian motivations or DTS. However, it has a direct effect on hedonic motivations that mediate the path from CTP to DTS. Additionally, TM positively moderates both paths from CTP and hedonic motivations to DTS. Finally, the results demonstrate that reinforcing shopper DTS leads to increased satisfaction, patronage intentions, and positive WOM. Based on the findings, theoretical contributions, and actionable managerial implications regarding how to leverage CTP and TM to enhance shopper engagement and retail venue outcomes are discussed. While prior research has often focused on situational time pressure, this study concentrates on CTP and examines the impact of perceived time constraints and feeling rushed on utilitarian and hedonic shopping motivations and DTS. Moreover, the study tests the moderating role of TM and provides evidence that DTS leads to other desirable shopping outcomes.