e-space
Manchester Metropolitan University's Research Repository

    The role of augmented reality for sustainable development: Evidence from cultural heritage tourism

    Cranmer, Ella, tom Dieck, Mandy ORCID logoORCID: https://orcid.org/0000-0002-8765-8969 and Jung, Timothy ORCID logoORCID: https://orcid.org/0000-0002-8594-6641 (2023) The role of augmented reality for sustainable development: Evidence from cultural heritage tourism. Tourism Management Perspectives, 49. 101196. ISSN 2211-9736

    [img] Accepted Version
    File will be available on: 1 November 2025.
    Available under License Creative Commons Attribution Non-commercial No Derivatives.

    Download (819kB)

    Abstract

    Issues of sustainability have gained interest and priority, examining ways organisations can protect environmental and cultural heritage, whilst addressing stakeholders' needs. Research exploring the role of Augmented Reality (AR) for sustainable tourism development has been limited. This study adopts the Triple Bottom Line (TBL) framework, to explore how AR can improve tourism attraction sustainability and create business benefits beyond enhanced visitor experiences. A UNESCO-recognised small cultural heritage tourism attraction in the UK was selected as a case study. Adopting a stakeholder approach, 50 interviews were conducted and analysed using thematic analysis. This study reveals AR presents strategic opportunities to achieve social, economic, and environmental sustainability, extending the current understanding of the TBL in a small tourism business context. We propose AR as a tool to help tourism attractions ensure their long-term viability and sustainability, and the findings provide important insight into how to achieve this.

    Impact and Reach

    Statistics

    Activity Overview
    6 month trend
    1Download
    6 month trend
    24Hits

    Additional statistics for this dataset are available via IRStats2.

    Altmetric

    Repository staff only

    Edit record Edit record