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    Mixed reality experiences in museums: exploring the impact of functional elements of the devices on visitors’ immersive experiences and post-experience behaviours

    Trunfio, Mariapina, Jung, Timothy ORCID logoORCID: https://orcid.org/0000-0002-8594-6641 and Campana, Salvatore (2022) Mixed reality experiences in museums: exploring the impact of functional elements of the devices on visitors’ immersive experiences and post-experience behaviours. Information and Management, 59 (8). p. 103698. ISSN 0378-7206

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    Abstract

    This paper contributes to the debate on MR technology in the museum setting by investigating how and to what extent functional elements of the MR devices affect experiences and drive post-experience behaviours. It bridges several research gaps in MR investigation, demonstrating unexplored causal relationships between the functionality of MR devices and museum experiences and post-experience behaviours, which have been investigated separately. The research confirms that MR advances empower the museum's mission of heritage valorisation and education, which drive new immersive experiences and behaviours. It introduces insights to overcome technological limitations as a challenge for practitioners as well as a flourishing area of investigation.

    Item Type: Article
    Peer-reviewed: Yes
    Date Deposited: 21 Nov 2022 08:54
    Publisher: Elsevier
    Additional Information: This is an Accepted Manuscript of an article which appeared in Information and Management, published by Elsevier
    Divisions: Faculties > Business and Law
    Subject terms: Science & Technology, Social Sciences, Technology, Computer Science, Information Systems, Information Science & Library Science, Management, Computer Science, Business & Economics, mixed reality, cultural heritage museum, immersive devices, functional elements, immersive experiences, post -experience behaviours, STRUCTURAL EQUATION MODELS, OF-FIT INDEXES, VIRTUAL-REALITY, AUGMENTED REALITY, CULTURAL-HERITAGE, TECHNOLOGY ACCEPTANCE, CO-CREATION, TOURISM, RELIABILITY, LESSONS, 0806 Information Systems, 1503 Business and Management, Information Systems
    URI: https://e-space.mmu.ac.uk/id/eprint/630821
    DOI: https://doi.org/10.1016/j.im.2022.103698
    ISSN 0378-7206
    e-ISSN 0378-7206

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