Toward a better understanding of memorable souvenir shopping experiences

Sthapit, Erose ORCID: https://orcid.org/0000-0002-1650-3900, Bjork, Peter and Rasoolimanesh, S. Mostafa (2022) Toward a better understanding of memorable souvenir shopping experiences. International Journal of Hospitality and Tourism Administration. ISSN 1525-6480

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Abstract

This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The study also examines the relationship between a memorable souvenir shopping experience, nostalgia, destination attachment and revisit intention. Data were collected from 304 tourists who had taken a vacation in the preceding year and bought souvenirs during their trip. The results showed that experience co-creation, involvement and shopping satisfaction had positive effects on the memorability of souvenir shopping experiences. Relationships between memorable souvenir shopping experiences and nostalgia, destination attachment and revisit intention were also supported.