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Exploring usability and gratifications for virtual reality applications at festivals

tom Dieck, Mandy ORCID logoORCID: https://orcid.org/0000-0002-8765-8969, Tom Dieck, D and Jung, T ORCID logoORCID: https://orcid.org/0000-0002-8594-6641 (2021) Exploring usability and gratifications for virtual reality applications at festivals. Event Management. ISSN 1525-9951

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Abstract

The digital creation of virtual environments has opened many doors for the creation of new experiences, offering the trend of ever immersive, engaging and multi-sensory virtual reality (VR) experiences. However, studies on VR within the science festival context are limited. Therefore, with a focus on usability and gratifications, this study aims to explore the antecedents of the behavioral intention to use VR at science festivals. Before participating in a questionnaire, 447 users experienced a VR application and data were analyzed using structural equation modelling. Findings reveal that usability influences gratification factors which influence users’ behavioral intention to engage with science.

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