Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism

Han, DID, Tom Dieck, MC and Jung, T ORCID: https://orcid.org/0000-0002-8594-6641 (2019) Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism. Leisure Studies, 38 (5). pp. 618-633. ISSN 0261-4367

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Official URL: https://www.tandfonline.com/doi/full/10.1080/02614...

Abstract

A number of organizations in cultural tourism have started to explore the use of augmented reality (AR) to enhance visitor experience. While many studies have been conducted to identify adoption criteria of mobile AR applications, research exploring the adoption of augmented reality smart glasses (ARSG) is still limited. This paper contributes to the technology adoption literature by investigating attributes of visitor adoption of ARSG in cultural tourism. Twenty-eight interviews were conducted with visitors to a UK art gallery, where they experienced an ARSG application. Findings inform an ARSG adoption framework that integrates societal impact, perceived benefits, perceived attributes of innovation, and visitor resistance as the main themes of ARSG adoption in cultural tourism.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	05 Aug 2019 08:38
Publisher:	Taylor & Francis
Additional Information:	This is an Author Accepted Manuscript of a paper in Leisure Studies published by Taylor & Francis.
Divisions:	Faculties > Business and Law
Subject terms:	Augmented Reality, Smart Glasses, Cultural Tourism, Visitor Adoption, Sport, Leisure & Tourism, 1506 Tourism, 1504 Commercial Services
URI:	https://e-space.mmu.ac.uk/id/eprint/623219
DOI:	https://doi.org/10.1080/02614367.2019.1604790
ISSN	0261-4367
e-ISSN	1466-4496

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